ferti-lome New Lawn Starter Fertilizer is the right fertilizer to have on hand when seeding new grass. This balanced fertilizer is specially formulated to encourage grass seed to develop healthy roots and stems before beginning rapid growth. It's also formulated to fertilize sod, and can be used when sprigging new grass, as well. 3.25 lbs. bag. 

When should it be used? Apply before or while seeding, sodding, or sprigging a new lawn.
Where should it be used? Work directly into soil. What is the coverage area? 5,000 sq. ft. coverage.
How is it applied? Apply using a drop or broadcast spreader.
What is the active ingredient? Nitrogen, phosphate, potash, boron, copper, iron, manganese, zinc.
What is the fertilizer content? 9 - 13 - 7 (9 nitrogen - 13 phosphorus - 7 potassium).
Is it safe for pets? No.