New name, same great fertilizer! Geranium, Hanging Basket, & Pansy Plant Food is now All Purpose Water Soluble Plant Food. This versatile plant food from ferti-lome helps promote large blooms and deep green foliage in blooming and foliage plants. Ideal for use on geraniums, hanging baskets, pansies, patio plants, and other ornamentals where a general purpose, constant feeding program is needed. Works best when used as a soil drench combined with a foliage spray. Highly concentrated mix. 3 pound package. 

When should it be used? Use during the growing season. 
How is it applied? Apply to soil or foliage.  
What is the application rate? Container plants, soil application: dissolve 1 teaspoon in 1 gallon of water. Container plants, foliage feeding: Dissolve 1/4 teaspoon in 1 quart of water and spray foliage until thorougly wet every 7 to 10 days. Outdoor plants, soil application: Dissolve 2 tablespoons in 1 gallon of water or 1 lb. in 20 gallons of water and apply every 10 to 14 days. Outdoor plants, foliage feeding: Dissolve 1 tablespoon in 1 gallon of water and using a sprinkler can or hose-end sprayer, wet each plant thoroughly. Apply every 7-10 days.  
What is the active ingredient? Nitrogen, phosphate, soluble potash. 
What is the fertilizer content? 20 - 20 - 20 (20 nitrogen - 20 phosphorus - 20 potassium).

Please read and follow all package instructions.