New name, same great fertilizer! Geranium, Hanging Basket, & Pansy Plant Food is now All Purpose Water Soluble Plant Food. Promote large blooms and deep green foliage with All Purpose Water Soluble Plant Food from ferti-lome! Ideal for use on geraniums, hanging baskets, pansies, patio plants, and other ornamentals where a general purpose, constant feeding program is needed. Works best when used as a soil drench combined with a foliage spray. Highly concentrated mix. 1.5 pound package.  

When should it be used? Use during the growing season. 
How is it applied? Apply to soil or foliage.  
What is the application rate? Container plants, soil application: dissolve 1 teaspoon in 1 gallon of water. Container plants, foliage feeding: Dissolve 1/4 teaspoon in 1 quart of water and spray foliage until thorougly wet every 7 to 10 days. Outdoor plants, soil application: Dissolve 2 tablespoons in 1 gallon of water or 1 lb. in 20 gallons of water and apply every 10 to 14 days. Outdoor plants, foliage feeding: Dissolve 1 tablespoon in 1 gallon of water and using a sprinkler can or hose-end sprayer, wet each plant thoroughly. Apply every 7-10 days.  
What is the active ingredient? Nitrogen, phosphate, soluble potash. 
What is the fertilizer content? 20 - 20 - 20 (20 nitrogen - 20 phosphorus - 20 potassium). 

Please read and follow all package instructions.